Tofunmi Alo
Most beauty gifting campaigns fail. Creators receive free products, then ghost. No posts. No results. Benefit Cosmetics proved it doesn't have to be that way.
By using SwayMatch AI to identify 50 UK beauty creators who genuinely aligned with their brand, Benefit generated:
7,351 trackable affiliate clicks to their ecommerce site
£7,578 in earned media value without paid ads
126% content creation rate from voluntary participation
63 pieces of authentic content in just 6 weeks
What made the difference? Strategic Matching.
Sway me Good matched Benefit Cosmetics to 50 creators based on audience demographics, engagement rates, content authenticity and genuine brand affinity. The result? Creators who actually loved Benetint produced authentic tutorials, honest reviews, and lifestyle content that drove measurable traffic to Benefit's site.
Want the Full Breakdown?
See exactly how we selected creators, structured the campaign, and tracked performance through affiliate links.
