Data-informed influencer discovery
Blogs & News
Welcome to our Blogs - dedicated to influencers, UGC creators, ad specialists, marketers, talent managers and agencies. Get the latest industry news and articles. Find new perspectives and posts tailored for you.
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Advertisers
Influencers
5 min
How to Make Influencer Campaigns Work All Year Round
Most brands treat influencer marketing like a campaign. That's why it stops working. Here's how to build an always-on approach that compounds over time and actually scales.
Gad
21/04/2026
New
10 min
What Most Brands Get Wrong About Influencer Gifting
Most brands are measuring gifting against the wrong outcomes. Here's why getting your product into a creator's real life matters more than getting it into their content schedule.
Melissa Butters
08 April, 2026
15 min
From Post to Product - The Next Evolution of Influencer-Brand Partnerships
Creator partnerships are no longer only about reach. The most effective brands are building creators into their products, behaviours, and identity.
Tofunmi Alo
01 April, 2026
20 mins
How Love Island Can Inspire Your Affiliate Marketing Strategy
Love Island is the show that keeps us all glued to the TV with its dramatic recouplings and suspiciously well-timed “bombshells".
Remi Stuart
22 January, 2025
20 mins
What Trump’s Inauguration Teaches Us About Influencer Marketing
When high-profile events take centre stage, they do more than capture public attention.
Gad
21 January, 2025
The 10 Commandments of Influencer Partnerships
Teaming up with influencers can do wonders for your brand, especially when it’s more than a one-time deal.
Gad
07 January, 2025
Load More
All
Advertisers
Influencers
5 min
How to Make Influencer Campaigns Work All Year Round
Most brands treat influencer marketing like a campaign. That's why it stops working. Here's how to build an always-on approach that compounds over time and actually scales.
Gad
21/04/2026
New
10 min
What Most Brands Get Wrong About Influencer Gifting
Most brands are measuring gifting against the wrong outcomes. Here's why getting your product into a creator's real life matters more than getting it into their content schedule.
Melissa Butters
08 April, 2026
15 min
From Post to Product - The Next Evolution of Influencer-Brand Partnerships
Creator partnerships are no longer only about reach. The most effective brands are building creators into their products, behaviours, and identity.
Tofunmi Alo
01 April, 2026
20 mins
How Love Island Can Inspire Your Affiliate Marketing Strategy
Love Island is the show that keeps us all glued to the TV with its dramatic recouplings and suspiciously well-timed “bombshells".
Remi Stuart
22 January, 2025
20 mins
What Trump’s Inauguration Teaches Us About Influencer Marketing
When high-profile events take centre stage, they do more than capture public attention.
Gad
21 January, 2025
The 10 Commandments of Influencer Partnerships
Teaming up with influencers can do wonders for your brand, especially when it’s more than a one-time deal.
Gad
07 January, 2025
Load More
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